Digital Advertising Lifestyle Photography Due to size constraints within banners, we want to make sure the copy and image work well together. People, structures, or other elements should not distract from the message. The photo should provide clean space for copy. The text is placed within the sky in the examples below. Southwest photography guidelines are the same across all platforms. Go for an optimistic tone, maintain a clean and minimal look, and capture unique angles. Digital Style Guide Southwest Airlines Brand Style Guide | 78