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Internal Merchandising Celebration/Event Décor—Banners and Tables At Southwest we love to have a good time and celebrate. From recruitment events to city anniversaries the guides below can help you create a space that features all of the Southwest branding at it’s finest. . r ea Y ry o t s i H k c a l B t. s r fi e r e h t i d r ea h to ou ou’re on Y k y in th , we story i Black h ebrate l our ort to ce ough sh s too hr wa ays a year. bruary  ght Fe th  thou story on ou ever Hi y k If ac l ® B . home elebrate l c cal we e , w t es wes i th nit t Sou mu com . A y ng i man th e me th so t or su y l u ro we s, i onsh lati committe re . ” s oe Her ng su al Gala “Un . Memori Jr oung, Y th al Whitney M. nnu A 4 4 e h t f o Note: Retractable banners are ideal for events as they mimic our airport signage. The tall height makes them visible from a distance. Try placing your communication in table tents that can be placed on top of your table. . r ea Y ry o t s i H k c a l B t. s r fi e r e h t i d r ea h n to o ou ’re Y history, we think you Black h our hort to celebrate s too s year. hroug wa a uary ays r  b ught Fe  o onth story you ever th Hi If ® ate Black home. celebr l cal , we we t s wes unitie South omm At c . y ng man methi the so ort su rouly we , s hi ons ati mmitte rel o c . ” oes r rial Gala “Unsung He . Memo Jr oung, Y th nnual Whitney M. A 4 4 e h t f o . r ea Y ry o t s i H k c a l B t. s r fi e r e h t i d r ea h to ou ou’re on Y k y n i th , we story i ack h rate Bl eb l h our t to ce or oug s too sh hr wa year. ry s a brua ay Fe  t gh th ou on th story ou ever Hi y If ack l ® B home. elebrate l c cal we e , w west ies t South communit . A y ng man thi e me th so t su or y l u ro we s, i onsh lati tte re mmi co . ” s oe ng Her su al Gala “Un . Memori Jr oung, Y th al Whitney M. nnu A 4 4 e h t f o . r ea Y ry o t s i H k c a l B t. s r fi e r e h t i d r ea h n to ou’re o Ynk you i th Black history, weh our t to celebrate or sh too syear. hroug wa a s ruaryay eb ught F oonth thtory  ever s you Hi If®. home celebrate Black l cal we we t, es westi Southommuni At c . y ng iman e methth so ort u s y roul we , s hi s on ati  rel tte commi . ” s e o ng Her su Un rial Gala “ . Memo Jr g, oun Y hney M. tnnual Whit A 4 4 e h t f o Note: Our logo can be featured on tablecloths, provided that the tablecloths are steamed and not wrinkled. Use fitted tablecloths or use clamps to keep them in place. Always use a white or blue tablecloth. Note: Avoid placing the Heart by itself on tablecloths. Internal Communication Style Guide Southwest Airlines Brand Style Guide | 95

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