Internal communication Powerpoint template Digital downloads are available at SWALife> Tools> Communication Tools> Brand News. Please consider the swatches below when creating graphs, charts and design elements in Powerpoint presentations. All text copy must be one of the following: Deep Canyon Blue, Slate, or Black. Approved Option 1 Approved Option 2 Approved Option 3 Option 4 Pending Approval Option 5 Pending Approval Option 6 Pending Approval Option 7 Pending Approval Option 8 Pending Approval Swatches Approved color palette to be used for any graphics or charts Font Approved font to be used for headers and text body Arial Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Bold Blue Warm Red Sunrise Yellow Deep Silver White Black Arial Bold 48/76/178 213/21/46 255/191/39 94/126/149 255/255/255 0/0/0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Use for text only a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Note: Only use approved artwork for all Powerpoint applications. The measurements shown here are based on the cap “S” (.5” Cover Page, .25” Secondary Page) , not the tallest letter (“h”). The striped bar element is equal in height to the heart symbol. The striped bar element must not be adjusted and must stay anchored to the bottom. Internal Communication Style Guide Southwest Airlines Brand Style Guide | 102