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Rapid Rewards Heart Frame and Watermark Heart Frame Heart Watermark We believe in vacation dates, not expiration dates. At Southwest Airlines®, we think you should be able to use points how you want, anytime you want. If you have Rapid Rewards® flight or Partner earning activity within 24 months, your points won’t expire. Period. That’s Transfarency.® Sign up for Rapid Rewards today at Southwest.com/enroll. We believe in vacation dates, not expiration dates. At Southwest Airlines®, we think you should be able to use points how you want, anytime you want. If you have Rapid Rewards® flight or Partner earning activity within 24 months, your points won’t expire. Period. That’s Transfarency.® Sign up for Rapid Rewards today at Southwest.com/enroll. The Heart Frame embodies the emotion we want people to The Heart Watermark is designed to help us brand experiences as uniquely feel as a result of engaging with the Rapid Rewards program. Rapid Rewards and should always be visible with the logo. It is meant to surround the Customer and celebrate meaningful moments in time. It should be used in instances where the destination and/or the activity is the focus of communication. It can also be used to brand tier member elements without photography. (e.g. A-List member card). ® Rapid Rewards Style Guide Southwest Airlines Brand Style Guide | 105

Southwest Airlines Brand Book - Page 105 Southwest Airlines Brand Book Page 104 Page 106

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