Internal Merchandising Shirts Helpful hints ATL • Get creative! T-shirts are part of the “fabric” of Southwest. • Make sure to use an approved merchandising vendor. • Give the logo adequate space. • Consider how your design will appear on top of the color of your shirt. Simple is better. Arial • Wear your creation proudly—and thanks for or representing Southwest! • Use Brand Central to get the assets you need for AUA Southwest Sans your design. Island Fest Give the logo adequate space. Use a simple design. Try to use our primary Southwest colors for items Use Arial or Southwest Sans font. that will be Customer-facing when worn. Things to watch out for • Outside of our logo, think two to three colors at most. Each one you add really drives up the price. • Make your design too complicated. Simpler, clean, and uncluttered makes for a better finished product. • Don’t forget to reach out to Brand Identity with any questions. Our Team Name Lock your Department/Team/Cause Manipulate the logo or incorporate it into Use the Heart on its own, unless name with our logo. your artwork. Our marks are precious, so previously approved by the Brand we want to give them the prominence of Identity Team. Make sure they are on a different panel or standing on their own. have adequate space surrounding them. Internal Communication Style Guide Southwest Airlines Brand Style Guide | 93