Illustration Color Palette Color Shadow Bold Blue Warm Red Sunrise Yellow Grey Shadow PMS 2126 C PMS 2035 C PMS 7549 C PMS BLACK (20% tint) CMYK 100/82/0/0 CMYK 2/100/100/4 CMYK 0/28/100/0 CMYK 0/0/0/20 RGB 48/76/178 RGB 213/21/46 RGB 255/191/39 RGB 209/211/212 EFFECT: Multiply Greyscale Gradients Greyscale Gradient 1 Greyscale Gradient 2 Greyscale Gradient 3 CMYK 0/0/0/5 to CMYK 0/0/0/15 CMYK 0/0/0/15 to CMYK 0/0/0/25 CMYK 0/0/0/25 to CMYK 0/0/0/35 Please follow the suggested style for greyscale gradients. Subtle gradients are used to help define hierarchy and distinguish elements. Always remember to test gradients (print/digital) to ensure they display correctly and as designed. Illustration Style Guide Southwest Airlines Brand Style Guide | 42