Print Template Single-page grid The Southwest grid system is Southwest The Magazine specs designed to be a layout guide of- 1 2 3 4 5 6 7 8 9 10 fering flexibility in image size while 7.5” x 10.5” Trim maintaining a unifying structure 7.75” x 10.75” Bleed for Southwest The Magazine. 2 7” x 10” Live 3 .75” = 100% .75” Magazine Ad 7.5” x 10.5” Designated Units 5 Therefore the margins are .75” because we divide Throughout the guide, there the over width by 10 to get our dimension. will be a scalable unit which will translate into percentages 6 for sizing and measuring. In this case, 100% of one unit 7 will be the margin space for headlines, copy, and logo. 8 Southwest Grid .75” Grid .75” Margin 9 Image Area Note: Avoid compositions that Headline equally divide copy and images. 10 Copy column 1 2 3 4 5 6 7 8 9 10 11 2 3 4 12 5 6 7 13 8 9 10 14 11 12 13 14 50% Print Tips Southwest Airlines Brand Style Guide | 62