Styling and Wardrobe Women Too slick Styling Modern Business At Southwest, we’re fashion forward but not trendy. We have Even in business, women should remain an updated classic sense about our wardrobe. Clothes should feminine, smart, and aspirational with their feel right for the person and bring out their own sense of style. own sense of style. Approachably fashionable, fresh, forward, tailored— not high fashion, not Chanel. Too classic Advertising Style Guide Southwest Airlines Brand Style Guide | 154