Digital Advertising Sale/Price Point Subhead Alignment Set subhead to Southwest Align Headline to Logo Sans Regular and 4 point with 16 pixel padding sizes smaller than headline When a banner focus includes sale or price-point messaging, alignment and scaling will stay the same to reflect guideline rules. Price should be the focal point of the banner. Use best judgment Text Placement when scaling price. When using an image as a background, place text All sale messaging must be accompanied by a red sale tag. in a location that is in a clear Please allow for adequate spacing of tag from copy and image. area that is not busy Headlines should be left-aligned. Please see specific rules for Red Sale Tag sizing, placement, and usage of price/tag lockup usage Alignment Should be scaled to 75% of on this page. Align “One-way as low as” with the number’s height. Tag can top and bottom of dollar sign be hung from different places Disclaimer must be present on the frame with the claim. and angles Sale Examples: Gradient Background Gradient Background (Blue) When using gradient background Best practices for blue gradient text should be set to #304CB2 background are to use silver brand bar and set text to #FFFFFF Digital Style Guide Southwest Airlines Brand Style Guide | 76