Partnerships Logo styling Just for reference the following style will be how we proceed with messaging as it pertains to sponsorship, partnerships, etc in advertising. In partnership logo lock- ups, the Southwest logo should have the position of prominence on the left unless otherwise approved by the Brand Team. Sentence case will also be the method of closing the copy out excluding names of mentioned partners. As many of our frequent ad requestors/teams we wanted to provide the new styling. Southwest is the official airline of …. Southwest is proud to sponsor…. Southwest congratulates tonight’s recipients… Digital Placement Make sure to follow all logo spacing guidelines in Partner logo should be placed in the negative space in partnership advertising. one-color using the Southwest color palette. Digital Placements: • Weave the partner logo into the live area of the image, but only in the negative space. • Ask the partner to provide a one-color version of their The placement of logos should follow the placement of logo in our color palette (white on darker images, deep advertising anchoring on the bottom right. The height of silver on lighter images). the Southwest heart should be proportionate to the height of the Brand Bar. • If the artwork has a brand bar and text section, include the logo in deep silver. Offline placements: We will follow the same standards that we have already set forth for co-op advertising: • Utilize Southwest brand bar creative with partner logos in deep silver. The logo height of the partner logo should be proportional to the logo height of Southwest. Logo Styling: Print Placement Logos are to be separated by a thin weighted line in Deep Silver. The line weight should not exceed 0.5. The distance from logo to line should be equal on both sides. Logos should be proportionate to each other in height. Partnerships Southwest Airlines Brand Style Guide | 89