Rapid Rewards Counterexamples Heart Frame Heart Watermark We believe in vacation dates, not expiration dates. At Southwest Airlines®, we think you should be able to use points how you want, anytime you want. If you have Rapid Rewards® flight or Partner earning activity within 24 months, your points won’t expire. Period. That’s Transfarency.® Sign up for Rapid Rewards today at Southwest.com/enroll. We believe in vacation dates, not expiration dates. At Southwest Airlines®, we think you should be able to use points how you want, anytime you want. If you have Rapid Rewards® flight or Partner earning activity within 24 months, your points won’t expire. Period. That’s Transfarency.® Sign up for Rapid Rewards today at Southwest.com/enroll. Note: Do not use the photography depecting Note: Do not use the watermark over busy photography. people coming out of the Heart Frame. ® Rapid Rewards Style Guide Southwest Airlines Brand Style Guide | 107
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