Photography Destinations Philadelphia Dayton Portland, Maine Cities Just as in other stock categories, city scenes should be more than just buildings. Human stories must be told with an emotional connection, even if the image is just a child’s hand or knee on lush, green grass. Avoid images that are generic (could be any city). The image should be relevant to the destination in some way. Images should be either obvious (Dayton’s skyline) or symbolic (Maine’s fishing boat). Vacations People should be playful and generally happy in our vacation photos. Stock photography will need to fulfill quite a range of emotions on top of being real and human. Business Less suit and tie. Wardrobe Nothing should feel staged here. People should look normal must reflect modern business. with a business-as-usual kind of attitude within their element. We should feature a variety of businesses, big and small. Heroic portraits too. Contemporary aesthetics, nothing clichéd. Photography Southwest Airlines Brand Style Guide | 60