Iconography Overview Overview Use only these approved icons to ensure consistency across channels. If you need an icon that hasn’t been created yet, follow the guidelines on this page and work with the Brand Identity team to ensure the look of your new icon conforms to this style guide. Flight Car Hotel Vacation Special offers Retail Credit card Points transfer Dining Destination Travel time Note: All icons must appear flat and two-dimensional. Do not add perspective, color gradients, or 3-D effects. Graphic icons are only used to visually clarify messages for Stops Change planes WiFi Check-In Flight status Change flight Where we fly Map search Date/Search/Calendar Passenger/Profile Time our Customers. They are predominantly used in digital, where the icons aid in site navigation. These icons are not to be used in the same manner as emoticons or wingdings. Use these icons only for their intended and approved Vehicle size Rental company Language Contact Security Extras Add EarlyBird Check-In Print Share Alert Search communication purposes. Preference blue, must be in color palette otherwise. Icon creation vetted through Brand Identity. External link Mobile apps Added/Success Error Advisory Tooltip Shop and dine Home Movies Messaging NFL Redzone Permitted Never Permitted TV Laptop Computers Tablets or E-Readers Smart Phones Television or Remote-Controlled Toys Pacemakers Hearing Aids Two-way Radios AM/FM Radio Receivers Characteristics Add space to give the icon a Make icons simple, but be sure there’s unique personality. enough detail for people to easily identify Electronic Cigarettes Mix sharp and rounded edges. Use a straight-on view. what the icon represents. Nightlife Golf and Smoking Devices Ski Family Vacations The Visual Elements Southwest Airlines Brand Style Guide | 34