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Graphic elements Warrior Stripes The Warrior Stripes is a visual device taken from our aircraft design and applied to check-in back walls, and in other large-scale contexts to quickly communicate the overarching Southwest brand. The Warrior Stripe includes five lines. The two primary stripes are Warm Red and Sunrise Yellow, and they Check-in back wall are bracketed by thinner, tapered white lines. The Do not crop in a way that Warrior Stripe must always be displayed on a Bold Blue Always include the bottom edge of A second Tone-on-tone Warrior Stripes may Do not create a pattern background, so that all three of our core colors are shown the Warrior Stripes to ensure the be introduced for back walls longer than 45'. by adding additional modifies or obscures the together. curved portion is visible. (See pages below for back wall details.) Warrior Stripes. curvature of the Warrior Stripes. The Warrior Stripes may also be applied to: • Rapid Rewards (Coming Soon) • Sponsorships Warrior Stripes • Email communication Bold Blue background • Airport When in use • Select merchandise Any exceptions regarding the Warrior Stripe and Tone-on-Tone Stripes must be approved by the Brand Identity team. Southwest_colored_stripes_cmyk.ai Southwest_colored_stripes_cut-vinyl.ai Southwest_colored_stripes_OOH.ai Southwest_colored_stripes_rgb.ai Always include the bottom edge of the Warrior Stripes to ensure the curved portion is visible. Tone-on-tone Warrior Stripes The Tone-on-tone Warrior Stripes includes five lines, Tone-on-tone Warrior Stripes retaining the structure of the Warrior Stripes. Bold Blue background However, the colors change: the two primary stripes are a When in use darker Bold Blue, and the three thinner lines are a lighter Bold Blue. The Tone-on-tone Graphic must always be displayed on a Bold Blue background. Note: The Tone-on-tone Warrior Stripes should only be used for airport back walls accompanied by Warrior Stripes. OOH—Art prepared with optimal colors for printing on vinyl Southwest_tone-on-tone_stripes_cmyk.ai and other large-format applications. Southwest_tone-on-tone_stripes_cut-vinyl.ai Online—Art prepared to ensure the best legibility on-screen. Southwest_tone-on-tone_stripes_OOH.ai This art may only be used online. Southwest_tone-on-tone_stripes_rgb.ai Always include the bottom edge of the Warrior Stripes to ensure the curved portion is visible. The Visual Elements Southwest Airlines Brand Style Guide | 36

Southwest Airlines Brand Book - Page 36 Southwest Airlines Brand Book Page 35 Page 37

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