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Writing Style Guide and Trademarks List of Terms A-List Member Crew [Southwest] Guest Pass one-way A-List Preferred Crew Member [Southwest] hangar [airplane] ontime Adopt-A-Pilot® Culture [Southwest] hanger [clothes] open seating [noun] air stairs Customer [Southwest] Headquarters [Southwest] open-seating [adjective] airfare Customer Experience Heart [Southwest] Operation: Kick Tail airsick Customer of size Heart Jr. [SWA mascot] Operations Agent [Southwest] airworthy Customer Representative [Southwest] Heart of the Community Original Employee [Southwest] anniversary (for Chase use only) home page SM Customer Satisfaction P.A.W.S. anniversary bonus (for Chase use only) Customer Service Hospitality partner(s) [Southwest] [hotel and car partners] anniversary bonus points (for Chase use only) Customer Service Agent (CSA) [Southwest] Inflight [Department] Passenger [Southwest] Anytime fare Customer Service Commitment inflight [experience] People [Southwest] Appearance Technician [Southwest] Customer Service Excellence Inflight Crew [Southwest] Pilot [Southwest] bag tag Customer Service Supervisor [Southwest] Intern [Southwest] point-to-point bags fly free® DING® Internal Customer [Southwest] Positively Outrageous Service Base DING® fare preboard [SWA work location] jumpseat Basic Principles, The [Southwest] downline Kick Tail® preflight Blogsouthwest.com e-ticket Lead with LUV [book] Priority Check-in and Security Lane Access E-Ticket Check-In profitsharing bottom line Leader [Southwest] [adjective] Business Select® fare E-Ticket Check-In kiosk Leadership [Southwest] ProfitSharing [noun] canceled EarlyBird Check-In® Legendary Customer Service ProfitSharing Plan [Southwest] canceling email lift chair Provisioning Agent [Southwest] Cardmember Employee LIFT® [Chase] [Southwest] [coffee] Purpose [Southwest] Captain [Southwest] en route Living the Southwest Way qualifying points [Rapid Rewards] carryon Enhanced Boarding long-haul Ramp Agent [Southwest] Expectations low fare (noun)/low-fare (adjective) Cashless Cabin [Southwest] Rapid Rewards® [see usage note at end of list] Center Low-Fare Leader [SWA work location] External Customer [Southwest] [Southwest] Rapid Rewards® Business Premier Credit Card check in [verb] Family [Southwest] LUV jet Rapid Rewards® Credit Card check-in [noun] Family Member [Southwest] LUV® Rapid Rewards® Credit Cardmember Click ‘N Save® Fellow Employee [Southwest] LUVLines [internal Employee magazine] Rapid Rewards Dining® codeshare First Officer [Southwest] Mechanic [Southwest] Rapid Rewards Dining® member Coheart Rapid Rewards® Plus Credit Card [Southwest] Flight Attendant [Southwest] Member [Rapid Rewards] Companion [in relation to Companion Pass. Ex: Designate your Companion.] Flight Crew [Southwest] Mission [Southwest] Rapid Rewards® Plus Credit Cardmember Companion Pass Fly By® Priority Lane New Hire [Southwest] Rapid Rewards® points Company [Southwest] follow-up Next Flight Guaranteed [NFG] Rapid Rewards® Points Center Companywide [Southwest] Freight [Cargo product usage only] no change fees Rapid Rewards® Premier Credit Card Noncontract Employee Rapid Rewards Shopping® Contract Employee [Southwest] Frequent Flyer [Southwest] [Southwest] Contract of Carriage Frontline Employee [Southwest] Nonrev [Southwest] Rapid Rewards Shopping® member Contractor rebook [Southwest] Fun-LUVing nonstop Cookoff [Southwest] Fun-LUVing Attitude Nuts About Southwest® [external blog] reissue Reliability Core Values [Southwest] goodbye NUTS! [book] [Southwest] Coworker [Southwest] groundtime onboard Relentlessly Reliable® Writing Style and Trademark Guide Southwest Airlines Brand Style Guide | 116

Southwest Airlines Brand Book - Page 116 Southwest Airlines Brand Book Page 115 Page 117

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