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Out-of-home 48’X14’ spectacular • photography + type solutions Specifications: Size: 48’ x 14’ Bleed: 49’ x 15’ Some outdoor companies vary in Divide the height into finishing bleed. Margins are determined by four units measured four units, top to bottom. from the top of the brand bar to the height. 50% 100% 100% Delivering happy people 100% to over 90 cities daily. 100% 100% 100% 100% 75% 100% 20% File name: vert_ brand_bar_ooh.ai Brand bar width is 20% of designated unit. 100% 100% 38% 100% The logo size is 3.25 units in length. Out-of-Home Southwest Airlines Brand Style Guide | 69

Southwest Airlines Brand Book - Page 69 Southwest Airlines Brand Book Page 68 Page 70