Photography Employees and Customers In-airport and Inflight Photography To create intrigue in an environment that’s normally chaotic, this photography treatment utilizes a desaturated background to ensure the Customers or Employees are always the key focal point of the image. This technique is applied to unique Employee and Customer moments in time to create a library of images that bring to the forefront in-airport and inflight interactions. Elements connected to the Southwest experience, such as the blue glow from the inflight walkway, are pulled forward to add additional branding cues. Background treatment should not be applied outside of agency-created photography. Images attributed to Nick Meek Photography Southwest Airlines Brand Style Guide | 58