Color palette Overview Southwest’s colors are our primary visual identifier. Bold Blue Warm Red Sunrise Yellow Summit Silver Deep Silver Bold Blue, Warm Red, Sunrise Yellow, Deep Silver, and Summit Silver are our primary colors. We use them in the Heart Symbol and throughout the visual system. Note: Please use support colors sparingly and in intended environments. Note: The CMYK and RGB color breakdowns shown on this page and throughout the Visual Identity Standards have not been evaluated by Pantone, Inc. for accuracy and may not ® ® ® ® ® Pantone 2126 C Pantone 2035 C Pantone 7549 C Pantone 10104 C Pantone 5415 C match the PANTONE Color Standards. Available in PANTONE Plus Series Available in PANTONE Plus Series Available in PANTONE Plus Series Available in PANTONE Plus Series Available in PANTONE Plus Series General printing General printing General printing Premium Metallic General printing For accurate PANTONE Color Standards refer to the current C:100 M:82 Y:0 K:0 C:2 M:100 Y:100 K:4 C:0 M:28 Y:100 K:0 General printing C:68 M:43 Y:30 K:4 edition of the PANTONE formula guide. Large format/OOH Large format/OOH Large format/OOH C:3 M:3 Y:3 K:6 On-screen ® C:96 M:84 Y:0 K:0 C:0 M:100 Y:100 K:0 C:0 M:28 Y:100 K:0 Paint R:94 G:126 B:149 PANTONE is the property of Pantone, Inc. CA8800 | 92113 HEX: #5E7E95 Newsprint Newsprint Newsprint Gloss Silver M/NM All printers and vendors need to make sure they are using the C:100 M:82 Y:0 K:0 C:2 M:100 Y:100 K:4 C:0 M:10 Y:100 K:0 most recent PANTONE swatch books when matching colors. On-screen On-screen On-screen Note: Wherever possible R:48 G:76 B:178 R:213 G:21 B:46 R:255 G:191 B:39 make sure that the Summit Paint specifications are for PPG Aerospace and Boeing. HEX: #304CB2 HEX: #D5152E HEX: #FFBF27 Silver is printed with a Paint Paint Paint metallic quality. CA8800 | 6677 Gloss Blue CA8800 | 4417 Gloss Red CA8800 | 3213 Gloss Yellow Rapid Rewards and E-mail Communication Color Palette Digital Color Palette White Dark Blue Midnight Turquoise Green Orange Black Blue ® ® ® ® General printing On screen Pantone 2147 C Pantone 2766 C Pantone 2995 C Pantone 2258 C On-screen R:255 G:255 B:255 Available in Available in Available in Available in C:0 M:66 Y:90 K:0 R:0 G:0 B:0 HEX #FFFFFF PANTONE Plus Series PANTONE Plus Series PANTONE Plus Series PANTONE Plus Series On-screen HEX #000000 Paint General printing General printing General printing General printing R:255 G:121 B:46 Note: Only use black BAC70846 C:100 M:91 Y:3 K:35 C:100 M:100 Y:6 K:60 C:83 M:1 Y:0 K:0 C:91 M:0 Y:100 K:8 HEX: #FF792E in “limited restrictive On-screen On-screen On-screen On-screen settings” R:26 G:44 B:128 R:17 G:27 B:64 R:0 G:169 B:224 R:0 G:128 B:32 HEX: #1A2C80 HEX: #111B40 HEX: #00A9E0 HEX: #008020 The Visual Elements Southwest Airlines Brand Style Guide | 29