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Out-of-home 48’X14’ Spectacular Specifications: For backgrounds use red or blue. Size: 48’ x 14’ Never use yellow or images. Bleed: 49’ x 15’ Headlines are always set in SWA Bold Some outdoor When using a silver background in PMS 5415 (C=68, M=43, Y=30, K=4). companies vary in you must use images. Size here is 50 pt/52 pt leading, and 100% M finishing bleed. tracking is set at -25. Divide the height into Margins are determined by four units measured four units, top to bottom. from the top of the brand bar to the height. 100% 100% M 100% M 100% M 100% Mexico City. Open 7 days a week. 100% M LAXOXO 100% 100% M Connecting service from Love Field to Mexico City Nonstop to Los Angeles (LAX) 100% M 100% M 100% Disclaimer goes here. 25% 20% File name: Bar_OOH_Bleed.ai 20% Brand bar height is 20% of the designated unit. 100% 100% 25% Disclaimers are set in SWA Regular 38% in PMS 5415 (C=68, M=43, Y=30, K=4 @ 65% of color). 100% Note: For billboards, use the digital, large Heart version of the logo. The logo size is 3.38 units in length. 8% Note: When using the red gradient on billboards increase the size of the silver outline potion of the Heart by 8%. Out-of-Home Southwest Airlines Brand Style Guide | 67

Southwest Airlines Brand Book - Page 67 Southwest Airlines Brand Book Page 66 Page 68

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