Internal communication Letterhead template and memo Digital downloads are available at SWALife> Tools> Communication Tools> Brand News. 1” 1” .5” .5” For Procurement orders visit the Ariba site. Note: Only use approved artwork for all .5” .5” letterhead and memo applications. The .25” .25” measurements shown here are based on the cap “S” (.25"), not the tallest letter (“h”). Date: Memo Arial Bold - 16 pt. ¶ ¶ For internal use please use your best Addressee Name To: Southwest Airlines Co. Arial Regular - 10 pt. From: judgment at selecting full color printing Department or PO Box Number Date: Arial Regular - 10 pt. Street Address Re: versus black and white. City, State 00000-0000 ¶ ¶ Message For all documents and forms, the logo must be placed in the top right hand corner. Please follow spacing guidance for clearance around the logo. See the Visual Elements chapter. .25” Connecting people to what’s important in their lives. Purpose/Vision in .5” Southwest Sans Bold .5” Blue R:48 G:76 B:178 Logo dimensions The height of the logo is based on the height of the “S”. Internal Communication Style Guide Southwest Airlines Brand Style Guide | 100