Broadcast New city/new service + price point Type size here is 113 pt over 120 pt leading. Note baselines match from one super to the next. This new city/new service + price point is supered over picture. It’s important to consider that the picture we super over is clean with plenty of negative space. Type specifications are exactly the same as the previous page. Opacity of white type should be at 100% with a drop shadow at 75–80%. Too busy for a super to read properly. Video Style Guide Southwest Airlines Brand Style Guide | 146