Welcome to Welcome to Welcome to Welcome to ® ® ® ® Rapid Rewards Rapid Rewards Rapid Rewards Rapid Rewards A-List A-List Preferred Companion Pass Typography In use When using typography, follow these simple rules to Use Southwest Sans Medium or Use support colors sparingly to draw attention to important ensure consistency: Bold type for primary messages. content (e.g., pricing, a call to action, or the headline). • Use sentence case (e.g., Helpful information), not title case (e.g., Helpful Information). • Use Southwest Sans Medium or Bold as the primary weight for headlines and important messages. Welcome to Welcome to Welcome to Welcome to ® ® ® ® Rapid Rewards Rapid Rewards Rapid Rewards Rapid Rewards • Use scale to reinforce the hierarchy of information. Welcome to A-List status!A-List A-List Preferred A-List Preferred Companion Pass Partners Welcome to A-List status! A-List Preferred Partners Get more points and more recognition when you reach our premier status level: A-List Preferred. From dining to driving, utilizing our Partners gives you even more ways to earn points just by doing the Get more points and more recognition when you reach our premier status level: A-List Preferred. From dining to driving, utilizing our Partners gives you even more ways to earn points just by doing the • Limit changes in weight. Simply fly 50 qualifying one-way fl ights or earn 70,000 Tier Qualifying Points* in a calendar year, things you already do. For a complete list of Rapid Rewards Partners, visit southwest.com/partners. Simply fly 50 qualifying one-way fl ights or earn 70,000 Tier Qualifying Points* in a calendar year, things you already do. For a complete list of Rapid Rewards Partners, visit southwest.com/partners. ® We’re pleased to provide you with and your travel experience will become even more rewarding. As an A-List Preferred Member, We’re pleased to provide you with and your travel experience will become even more rewarding. As an A-List Preferred Member, Self Full Fly By Express Self-Tag you’ll enjoy all of the benefits of A-List, along with the additional bene fits below: you’ll enjoy all of the benefits of A-List, along with the additional bene fits below: • Use all caps only for flight information and labels exclusive benefits that make your travel exclusive benefits that make your travel Service service Priority International Bag Drop Your Bags $ (e.g., to label blocks of information within GIDS). more enjoyable and rewarding. Your 100% Earning Bonus more enjoyable and rewarding. Your 100% Earning Bonus Earn double points on every qualifying flight Earn double points on every qualifying flight Get a boarding pass Change your flight A-List & A-List Get a boarding pass Boarding pass required Get a boarding pass 99 continued loyalty to Southwest Airlines booked through Southwest Airlines. Hotels Rental Shop Home and continued loyalty to Southwest Airlines booked through Southwest Airlines. Hotels Rental Shop Home and • Set type flush to the left and rag right. Don’t center or cars and dine lifestyle cars and dine lifestyle No checking of bags Special assistance Preferred Members Check your bags Checking bags only Check your bags and Rapid Rewards is appreciated, and and Rapid Rewards is appreciated, and justify copy. ® Change your flight Get a boarding pass Business Select Passport required Change your flight we look forward to seeing you onboard we look forward to seeing you onboard Customers • Use normal letter spacing. Don’t add additional spaces Free Inflight WiFi Free Inflight WiFi Upgrade to Check your bags Upgrade to again very soon. again very soon. Welcome to A-List status! Browse the Web or keep up with your inbox Browse the Web or keep up with your inbox ® ® A-List Preferred Partners Welcome to A-List status! A-List Preferred Partners Business Select Business Select Get more points and more recognition when you reach our premier status level: A-List Preferred. From dining to driving, utilizing our Partners gives you even more ways to earn points just by doing the Get more points and more recognition when you reach our premier status level: A-List Preferred. From dining to driving, utilizing our Partners gives you even more ways to earn points just by doing the Rapid Rewards Premier Rapid Rewards Premier Simply fly 50 qualifying one-way fl ights or earn 70,000 Tier Qualifying Points* in a calendar year, things you already do. For a complete list of Rapid Rewards Partners, visit southwest.com/partners. Simply fly 50 qualifying one-way fl ights or earn 70,000 Tier Qualifying Points* in a calendar year, things you already do. For a complete list of Rapid Rewards Partners, visit southwest.com/partners. Upgrade to and your travel experience will become even more rewarding. As an A-List Preferred Member, and your travel experience will become even more rewarding. As an A-List Preferred Member, We’re pleased to provide you with during your flight, at no charge.** during your flight, at no charge.** between letters or set them tightly together. you’ll enjoy all of the benefits of A-List, along with the additional bene fits below: We’re pleased to provide you with you’ll enjoy all of the benefits of A-List, along with the additional bene fits below: ® exclusive benefits that make your travel exclusive benefits that make your travel Business Select more enjoyable and rewarding. Your 100% Earning Bonus more enjoyable and rewarding. Your 100% Earning Bonus Credit Card Credit Card Earn double points on every qualifying flight Earn double points on every qualifying flight continued loyalty to Southwest Airlines booked through Southwest Airlines. Hotels Rental Shop Home and continued loyalty to Southwest Airlines booked through Southwest Airlines. Hotels Rental Shop Home and Ryan Green cars and dine lifestyle cars and dine lifestyle Ryan Green and Rapid Rewards is appreciated, and and Rapid Rewards is appreciated, and Make earning even easier when you apply for the Rapid Rewards Make earning even easier when you apply for the Rapid Rewards we look forward to seeing you onboard Free Inflight WiFi we look forward to seeing you onboard Free Inflight WiFi PREMIER PREMIER Managing Director, Customer Strategy & Development Managing Director, Customer Strategy & Development again very soon. Browse the Web or keep up with your inbox Rapid Rewards Premier again very soon. Browse the Web or keep up with your inbox Rapid Rewards Premier Premier Credit Card from Chase. You’ll enjoy perks like 2 points Premier Credit Card from Chase. You’ll enjoy perks like 2 points during your flight, at no charge.** Credit Card during your flight, at no charge.** Credit Card Ryan Green Make earning even easier when you apply for the Rapid Rewards Ryan Green Make earning even easier when you apply for the Rapid Rewards ® ® Managing Director, Customer Strategy & Development Premier Credit Card from Chase. You’ll enjoy perks like 2 points PREMIER Managing Director, Customer Strategy & Development Premier Credit Card from Chase. You’ll enjoy perks like 2 points PREMIER per $1 spent on Southwest Airlines and AirTran Airways per $1 spent on Southwest Airlines and AirTran Airways ® ® Note: Do not use all caps for headlines; all caps is only used for per $1 spent on Southwest Airlines and AirTran Airways per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airline and 1 point per $1 purchases made directly with the airline and 1 point per $1 spent on all other purchases. You can even earn Tier Qualifying 4000 1234 5678 9010 spent on all other purchases. You can even earn Tier Qualifying 4000 1234 5678 9010 GARY KELLY GARY KELLY purchases made directly with the airline and 1 point per $1 purchases made directly with the airline and 1 point per $1 Member 07/10 Valid 03/15 Member Valid Maximize your membership Points toward A-List and A-List Preferred status. Find out all of since: thru: Maximize your membership Points toward A-List and A-List Preferred status. Find out all of since: 07/10 thru: 03/15 $ Want the latest news and information about Southwest Airlines and Rapid Rewards, including the benefits and apply for the card at Want the latest news and information about Southwest Airlines and Rapid Rewards, including the benefits and apply for the card at 4000 1234 5678 9010 4000 1234 5678 9010 exclusive promotional offers and updates on your account? Simply subscribe to The Rapid Rewards southwest.com/applytoday. exclusive promotional offers and updates on your account? Simply subscribe to The Rapid Rewards southwest.com/applytoday. spent on all other purchases. You can even earn Tier Qualifying GARY KELLY spent on all other purchases. You can even earn Tier Qualifying 99 Report and The Rapid Rewards E-mail Update by visiting southwest.com/rremail. Report and The Rapid Rewards E-mail Update by visiting southwest.com/rremail. GARY KELLY Member 07/10 Valid 03/15 Member Valid flight information and labels. Maximize your membership Points toward A-List and A-List Preferred status. Find out all of since: thru: Maximize your membership Points toward A-List and A-List Preferred status. Find out all of since: 07/10 thru: 03/15 Rapid Rewards Points Center Rapid Rewards Points Center Want the latest news and information about Southwest Airlines and Rapid Rewards, including Want the latest news and information about Southwest Airlines and Rapid Rewards, including When you visit the Rapid Rewards Points Center you can purchase points When you visit the Rapid Rewards Points Center you can purchase points the benefits and apply for the card at the benefits and apply for the card at for yourself, give points as a gift, or transfer your points to another Member. for yourself, give points as a gift, or transfer your points to another Member. Visit southwest.com/rrpc to get started. Visit southwest.com/rrpc to get started. exclusive promotional offers and updates on your account? Simply subscribe to The Rapid Rewards southwest.com/applytoday. exclusive promotional offers and updates on your account? Simply subscribe to The Rapid Rewards southwest.com/applytoday. Do not use Warm Red type on a Bold Blue field, or Bold Blue Report and The Rapid Rewards E-mail Update by visiting southwest.com/rremail. Report and The Rapid Rewards E-mail Update by visiting southwest.com/rremail. type on a Warm Red field. Only use black in “limited restrictive settings” Rapid Rewards Points Center Rapid Rewards Points Center When you visit the Rapid Rewards Points Center you can purchase points When you visit the Rapid Rewards Points Center you can purchase points for yourself, give points as a gift, or transfer your points to another Member. for yourself, give points as a gift, or transfer your points to another Member. Only use black in “limited Visit southwest.com/rrpc to get started. Visit southwest.com/rrpc to get started. restrictive settings” Use all caps to label blocks of flight information. Combine with ® large-scale type and limited text color to ensure information Self Full Fly By Express Self-Tag International is clear, organized, and uses space efficiently. Service Service Priority Option A Bag Drop Your Bags Get a boarding pass Change your flight A-List & A-List Get a boarding pass Boarding pass required Get a boarding pass No checking of bags Special assistance Preferred Members Check your bags Checking bags only Check your bags ® Change your flight Get a boarding pass Business Select Passport required Change your flight Customers ) Upgrade to Check your bags 3 Upgrade to 1 Boarding Pass ® ® Business Select Upgrade to 7/ Business Select . ® Business Select KELLY/GARY GATE 8 Open Seating 40R GATE 8 MMER (REV KELLY/GARY U FLIGHT GATE FLIGHT TIME Conf# ZI9OWT FLIGHT TIME S Feb 24 75 BOARDING 6 Flight 56 1 GROUP AC 56 25 Houston Hobby (Subject to change) to Dallas Love Field or flight 38 4:50 38 4:50 Option A ) 3 1 Boarding Pass 7/ DATE . TIME CONF # A KELLY/GARY Open Seating 40R ON TIME eceipt f ON TIME MMER (REV KELLY/GARY U FLIGHT GATE Conf# ZI9OWT GATE 8 GATE 8 S Feb 24 75 BOARDING 6 Flight 56 1 GROUP Feb 27 8:00 ZI9OWT AC 56 25 Houston Hobby FLIGHT TIME FLIGHT TIME (Subject to change) A to Dallas Love Field or flight POSITION ain r DATE TIME CONF # eceipt f Phoenix Phoenix Feb 27 8:00 ZI9OWT ain r 38 4:50 38 4:50 et POSITION et FROM TO TICKETED TICKETED R ON TIME ON TIME R FROM TO LN Kelly Continuing service to Las Vegas and Boise Continuing service to Las Vegas and Boise Houston Dallas FN Gary 40 Ticked Phoenix Phoenix 7 FBX A Transfer 4 5 LN Kelly Continuing service to Las Vegas and Boise Continuing service to Las Vegas and Boise Houston R Dallas 40 9-016 ZI9OWT 4 40 FN Gary 40 Ticked 7 FBX A Transfer 4 The Visual Elements 5 Option B Southwest Airlines Brand Style Guide | 32 R ) 3 1 Boarding Pass 40 7/ GATE 11 GATE 12 . 9-016 KELLY/GARY Open Seating 40R ZI9OWT 4 40 MMER (REV KELLY/GARY FLIGHT TIME FLIGHT TIME U FLIGHT GATE Conf# ZI9OWT S Feb 24 75 BOARDING 6 Flight 56 1 GROUP AC 56 25 Houston Hobby (Subject to change) A to Dallas Love Field or flight 38 4:50 34 5:50 DATE TIME CONF # eceipt f Feb 27 8:00 ZI9OWT ain r POSITION et St. Louis St. Louis FROM TO TICKETED R Houston Dallas LN Kelly Check-in available 1hr before departure Check-in available 1hr before departure FN Gary 40 Ticked 7 FBX A Transfer 4 5 R 40 9-016 ZI9OWT 4 40 GATE 11 GATE 12 Option B FLIGHT TIME FLIGHT TIME ) 3 1 Boarding Pass 7/ . Open Seating 40R KELLY/GARY 38 4:50 34 5:50 MMER (REV KELLY/GARY U FLIGHT GATE Conf# ZI9OWT S Feb 24 75 BOARDING 6 St. Louis Flight 56 St. Louis 1 GROUP AC 56 25 Houston Hobby Check-in available 1hr before departure Check-in available 1hr before departure (Subject to change) A to Dallas Love Field or flight DATE TIME CONF # eceipt f Feb 27 8:00 ZI9OWT ain r POSITION et FROM TO TICKETED R Houston Dallas LN Kelly FN Gary 40 Ticked 7 FBX A Transfer 4 5 R 40 9-016 ZI9OWT 4 40