Print Template Headline and copy space ® Spacing For a small headline, use a half-grid unit (.375”) from the x-height of the copy to the baseline of the headline. Note: Punctuation hangs. 100% Our rewards policy is simple. If we have a seat, ® you have a seat. 50% e thin a reward fli‡ht should be Šust that—a reward. So we don’t blac ® out dates. „oints don’t e†pire.ƒ And our Rapid Rewards pro‡ra­ was Our rewards policy is na­ed €est Award Seat Availability in the industry. So ‡o ahead and tae 100% simple. If we have a seat, your seat. Œou deserve it. Žoin now by visitin‡ southwest.co­‘enroll. you have a seat. e thin a reward fli‡ht should be Šust that—a reward. So we don’t blac ® out dates. „oints don’t e†pire.ƒ And our Rapid Rewards pro‡ra­ was 100% ® na­ed €est Award Seat Availability in the industry. So ‡o ahead and tae Southwest Airlines is the only U.S. airline with 100% reward seat availability, as reported in the Switchfly Reward Seat Availability Survey, May , 01, at deaors o­pany.co­. €enefits apply your seat. Œou deserve it. Žoin now by visitin‡ southwest.co­‘enroll. ® to points transactions. ƒ„oints don’t e†pire as lon‡ as you have fli‡htˆ or partnerˆearnin‡ activity every  ­onths. All Rapid Rewards rules and re‡ulations apply. ©01 Southwest Airlines o. ® Southwest Airlines is the only U.S. airline with 100% reward seat availability, as reported in the Switchfly Reward Seat Availability Survey, May , 01, at deaors o­pany.co­. €enefits apply ® to points transactions. ƒ„oints don’t e†pire as lon‡ as you have fli‡htˆ or partnerˆearnin‡ activity every  ­onths. All Rapid Rewards rules and re‡ulations apply. ©01 Southwest Airlines o. Headline size: 22 pt + 24 pt leading Copy/logo spacing Legal sits on the live Headlines must never Copy size: 9 pt/14 pt leading -30 tracking Use the cap “S” from the logo area and is contained venture beyond the “h” Legal copy size: 6.5 pt/8 pt leading (clocked 90°) to measure the space by the margins left on the Southwest logo. (Actual sizes shown here.) between copy and logo. The copy and right. We always want to block may be less than this grant the logo as much distance but not past the cap “S.” free space around it as possible. Print Tips Southwest Airlines Brand Style Guide | 65