Print Template Single-page overview Image Area Logo size Two grid units plus 38% of another unit in length. Actual size shown here. ® The SWA brand bar size 100% 100% The brand bar should always 38% 100% 100% mimic the heigth of the heart. 38% Actual size shown here. Brand bar Note: The brand bar can be placed at the top or the bottom of the page, never along the left or right bleed. Ideally it should Headlines Headlines be used to separate two graphic elements. and copy Can vary in size. C = 68 It is 30 pt/33 pt Our rewards policy is PMS 5415C M = 43 leading here. Y = 30 -25 tracking. simple. If we have a seat, K = 4 you have a seat. Headline copy area This background is a simple radial gradation Copy made with a 65% tint of this CMYK formula. Can vary in size e thin a reward fli‡ht should be Šust that—a reward. So we don’t blac ® within a small out dates. „oints don’t e†pire.ƒ And our Rapid Rewards pro‡ra­ was Formula na­ed €est Award Seat Availability in the industry. So ‡o ahead and tae C = 24.13 margin. It is your seat. Œou deserve it. Žoin now by visitin‡ southwest.co­‘enroll. M = 12.69 9 pt/14 pt lead- ® Y = 11.24 ing here. Track- Southwest Airlines is the only U.S. airline with 100% reward seat availability, as reported in the Switchfly Reward Seat Availability Survey, May , 01, at deaors o­pany.co­. €enefits apply PMS 5455 C ® to points transactions. ƒ„oints don’t e†pire as lon‡ as you have fli‡htˆ or partnerˆearnin‡ activity every  ­onths. All Rapid Rewards rules and re‡ulations apply. ©01 Southwest Airlines o. K = 0 ing is variable. -40 is too tight. Legal Can vary in size, 5–7 pt. It is 6.6 pt/7.9 pt leading here. It gets the headline color tinted 65%. Note: Legal always sits on the live area. Column width is set within the margin. Print Tips Southwest Airlines Brand Style Guide | 64