Digital Advertising Alignment Alignment 300x600 / 160x600 Align Headline to Logo Align Headline to Logo with 16 pixel padding with 14 pixel padding The 300x600 size should adhere to all specific rules for scaling, positioning, and alignment from previous blueprint pages. The 160x600 demonstrates a slight exception to all other blueprint examples. The Southwest logo and CTA are at different scales and positioning due to the size constraints of the banner. The CTA button will be aligned with the “t” in the Southwest logo. All other rules still apply. Headline Headline Southwest Sans Bold Southwest Sans Bold Hex: #304CB2 Hex: #304CB2 Type: 30pt. Tracking: -30 Type: 25pt. Tracking: -25 Leading: 32 Leading: 27 x x x x y x x x x x = 16 pixels y = 14 pixels Call to Action Aligned with “t” Note: Refer to PSD file on Type: Arial Bold Creative Cloud Background: #FCBD27 Digital Style Guide Southwest Airlines Brand Style Guide | 81