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Digital Advertising Partner / Logo Treatment When a banner displays a Partner logo, best practices are to place the Partner logo outside of the brand container and align it with one of the other banner elements, such as the headline, Southwest logo, or CTA button. The Partner logo should be placed in the location that allows for the best negative space. Digital Style Guide Southwest Airlines Brand Style Guide | 79

Southwest Airlines Brand Book - Page 79 Southwest Airlines Brand Book Page 78 Page 80

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