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Border Digital Advertising 1 pixel border / Hex: #E6E7E8 Paid Social - Facebook Facebook Link Post / 1200x628 Headline Terms and conditions may be placed on the image. Southwest Sans Bold Hex: #304CB2 Disclaimers should be in the image as long as it doesn’t violate Type: 44pt. Tracking: 0 Facebook promoted posts rules. Leading: 46 All typographical rules from the digital blueprint apply. Scale and Sale Price place the type and images in an aesthetically pleasing manner. Align price with headline. Recommended padding below Imagery headline is 44 pixels When using plane imagery, provide negative space Run images through Facebook around plane image tester for confirmation. Brand Bar Disclaimer Should be present Set to 19pt Facebook Photo Post / 1200x900 Facebook Link Post / 1200x900 - Mocked up Caption Run images through Facebook image tester for confirmation. Place disclaimer in image when permitted Headline Description The Photo Post (above) follows the same guidelines as the Link Post. Digital Style Guide Southwest Airlines Brand Style Guide | 83

Southwest Airlines Brand Book - Page 83 Southwest Airlines Brand Book Page 82 Page 84

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