Digital Advertising Core Lines Business Logos When using a Southwest Core Lines Business Logo (Southwest Airlines, Southwest Cargo, Southwest Vacations, Southwest Rapid Rewards, Southwest Corporate Travel), the CTA button and brand bar shift up in order to keep spacing and scale consistent with standard Southwest logo usage. All other rules still apply. x y x x Logo Brand Container Core Lines Business Logo 68 pixel padding is placed 16 pixels from border to brand bar below brand bar Padding x 16 pixel padding around Logo x x and below CTA x x x = 16 pixels y = 14 pixels Digital Style Guide Southwest Airlines Brand Style Guide | 75