Digital Advertising Alignment 300x250 / 728x90 Align Headline to Logo Background with 16 pixel padding Gradient Background The 300x250 size should adhere to all specific rules for scaling, Border positioning, and alignment from previous blueprint pages. 1 pixel border Headline Hex: #E6E7E8 The 728x90 demonstrates a slight exception to all other blueprint Southwest Sans Bold All padding measurements examples. Breaking these units into a grid provides reference Hex: #304CB2 are within 1 pixel border points for horizontally aligning our elements. Due to constraints Type: 25pt. Tracking: -25 in this unit, CTA button will be aligned with the “t” in the Leading: 27 Southwest logo. All other rules still apply. Sentence Case Disclaimer Southwest Sans Regular Hex: #969696 Type: 9pt. Tracking: -25 Leading: 9 Brand Bar 8 pixel padding above 7 pixels thick brand bar y x x x Padding Logo 16 pixel padding Aligns with CTA Brand Container Call to Action 56 pixel padding Type: Arial Bold from border to brand bar Background: #FCBD27 Vertically centered Height: 28 pixels / Width: 85 pixels Headline Southwest Sans Bold Utilize seven-column grid Hex: #304CB2 For best practices in placement of Type: 21pt. Tracking: -21 headline, disclaimer, logo, and Leading: 23 other creative elements x x x y x Call to Action x = 16 pixels Aligned with “t” Type: Arial Bold y = 14 pixels Background: #FCBD27 Note: Refer to PSD file on Creative Cloud Digital Style Guide Southwest Airlines Brand Style Guide | 80