Marketing Emails Overview Use white space to Product and program names keep page layouts must be set in Southwest Sans clean, open, and Medium and appear within the readable. content area, not in the header. Use the digital version of the Southwest logo. Use Dark Blue. Only the Southwest logo and links Rapid Rewards may appear in the header. Rapid Rewards Include the date and a title Member in the newsletter header. Photography is casual and inviting, Member not stuffy or formal; it should show emotion and connections. Button styles must match the Southwest.com style. 3 3 Marketing TheReport Marketing Email Southwest Airlines Brand Style Guide | 87