Logo Logo color iterations Full-color logo If color printing is available, use the full-color version of the logo. Southwest_cmyk.ai Southwest_cmyk_rev.ai Southwest_cmyk_News.ai Southwest_cmyk_News_rev.ai Southwest_cmyk_OOH.ai Southwest_cmyk_OOH_rev.ai Southwest_rgb.ai Southwest_rgb_rev.ai Southwest_online_rgb.ai Southwest_online_rgb_rev.ai Grayscale logo When color printing is not available, use the appropriate grayscale artwork. Southwest_grayscale.ai Southwest_grayscale_rev.ai Single-color logo In rare situations, it is impossible to reproduce the color gradient in our symbol. In these rare cases only (e.g., when etching the logo), use the appropriate single-color artwork. Southwest_single_blue.ai Southwest_single_w.ai News—Art prepared with optimal colors for printing on newsprint. OOH—Art prepared with optimal colors for printing on vinyl and other large-format applications. Southwest_single_k.ai Online—Art prepared with different proportions of the Note: When the logo appears on a dark background, use the reversed artwork. wordmark to the Heart Symbol to ensure the best legibility on-screen. This art may only be used online. The Visual Elements Southwest Airlines Brand Style Guide | 27