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Startup Tools: Business Model Canvas/Customer Development Tools

The Checklist Companion to The Startup Owner's Manual

By Steve Blank and Bob Dorf

    The Founder's Workbook is a powerful online tool that helps you track your progress through The Startup Owner's Manual step by step. This interactive series of checklists walks you, step-by-step, through every stage of the process. Using them will keep you and your team on track, ensuring that you complete all key tasks in your search for a successful, scalable business model.

  • 57 Comprehensive Checklists to Guide You

    Work through your startup, step-by-step, by following these comprehensive checklists. As you make progress through the checklists, you'll be building your startup.

  • Build Your Startup The Smart Way

    Follow a consistent and proven process of Customer Development to improve your chances of success.

  • Track Your Progress

    As you work through the contents of this guide, you can track your progress. This allows you to be effecient and ensure you don't miss anything.

    Got questions? We've got answers!

  • So how does this work?

    When you register for The Founder's Workbook, you will be sent a welcome email with a personalized link to begin tracking your progress.

  • What do I need to access The Founder's Workbook?

    The Founder's Workbook is a web-based application. You'll need an Internet-connected device with a web browser.

  • What is Zoomstra?

    Zoomstra is a platform for creating interactive step-by-step guides like The Founder's Workbook. You can learn more and create your own guide at

  • I have more questions!

    Are you an author interested in a companion guide like this one? Have more questions about The Founder's Workbook? Drop us an email and we'll see how we can help!

  • Who are the authors?

    The Founder's Workbook was written by Steve Blank and Bob Dorf. Learn more about the authors.

* 30-Day Money Back Guarantee

If for any reason you are not satisfied with your annual subscription for The Founder's Workbook, we will refund your purchase price within 30 days of purchase. To request a refund please send an email to refund at Zoomstra dot com and include your name, email address and the last 4 digits of the credit card you used. Please note that the Startup Owner's Manual is not included as part of the Founder's Workbook.

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When does the course begin?

This class is self paced. You can begin whenever you like and then follow your own pace. It's a good idea to set goals for yourself to make sure you stick with the course.

How long will the course be available?

This class will always be available!

How do I know if this course is for me?

Take a look at the "Class Summary," "What Should I Know," and "What Will I Learn" sections above. If you want to know more, just enroll in the course and start exploring.

Can I skip individual videos? What about entire lessons?

Yes! The point is for you to learn what YOU need (or want) to learn. If you already know something, feel free to skip ahead. If you ever find that you're confused, you can always go back and watch something that you skipped.

What are the rules on collaboration?

Collaboration is a great way to learn. You should do it! The key is to use collaboration as a way to enhance learning, not as a way of sharing answers without understanding them.

Why are there so many questions?

Udacity classes are a little different from traditional courses. We intersperse our video segments with interactive questions. There are many reasons for including these questions: to get you thinking, to check your understanding, for fun, etc... But really, they are there to help you learn. They are NOT there to evaluate your intelligence, so try not to let them stress you out.

What should I do while I'm watching the videos?

Learn actively! You will retain more of what you learn if you take notes, draw diagrams, make notecards, and actively try to make sense of the material.

"We've learned a lot about entrepreneurship. Perhaps our curriculum should reflect what we've learned?"

Steve Blank, Lean LaunchPad® founder

The Lean LaunchPad® Educators Seminar is a 2.5-day program designed for entrepreneurship faculty who want to learn the basics of integrating Lean Startup principles into their teaching. You will learn key techniques for building a curriculum that you can adapt to your institutional environment and needs and put to immediate use.

Lean LaunchPad® Seminars are led by Jerry Engel, Adjunct Professor at UC Berkeley's Haas School of Business, founding Executive Director of the Lester Center for Entrepreneurship, and Faculty Director of the National Science Foundation's I-Corps™ Program.

Prerequisites: The seminar is taught in two modules, a Foundation Workshop and the Intermediate Workshop. The two-day Intermediate Workshop is taught assuming familiarity with the foundational concepts of the Lean Startup approach: the business model canvas, the customer development process and agile engineering. All participants have the option of attending the half-day Foundation Workshop where these concepts are introduced.

Qualifications: The seminar is designed for educators affiliated with an educational institution who want to develop a course to teach students lifelong entrepreneurial skills. Application is required. Priority will be given to:

  • Educators who want to incorporate Lean Startup methodology into their entrepreneurship education course or program environment
  • Teaching teams with multiple members
  • Educators currently teaching or conversant with the business model canvas, customer development or Lean LaunchPad®

Why Lean LaunchPad®?

Developed by Steve Blank, Lean LaunchPad® has been taught at Stanford, Berkeley, Columbia, Caltech and adopted by the National Science Foundation. It emphasizes experiential learning, a flipped classroom and immediate feedback as a way to engage students with real world entrepreneurship.

Students learn by proposing and immediately testing hypotheses. They get out of the classroom and talk to customers, partners and competitors and encounter the chaos and uncertainty of commercializing innovations and creating new ventures.

Your students will do, rather than plan to do. Unlike many approaches to entrepreneurship education, Lean LaunchPad® does not rely on static case studies or fixed models; it challenges students to create their own business models based on information derived from personal engagement rather than secondhand market research.

Lean LaunchPad® Seminars are produced in collaboration with

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Welcome to the I-Corps™ curriculum toolkit for I-Corps™ Faculty Members. The toolkit provides you with tools, templates and materials for you to adapt and use as you teach the course. Steve Blank, founder of the Lean LaunchPad approach, developed the original materials when he taught the first NSF I-Corps™ course in Fall 2011. We have since revised and developed additional materials to support the teaching teams now leading I-Corps™ nodes across the country. This toolkit will continue to expand as the I-Corps™ Faculty Development Program grows and scales to include greater numbers of teams. We look forward to your contributions to the toolkit as you teach and innovate the course. We welcome your comments and questions. I look forward to working with you on this exciting opportunity in entrepreneurship education. - Jerry Engel, I-Corps™ National Faculty Director


I-Corps™ Nodes Presentation by Don Millard at I-Corps™ 5

Syllabus Template and Real Time Feedback Tool

Use this template to tailor the syllabus to your teaching team, dates, and location.

Syllabus Template

In addition to the Instructor Grading Tool in LaunchPad Central, the Key Insight Feedback tool provides I-Corps™ teams with additional faculty feedback given during team presentations. Download the Excel version of this tool and upload it to Google Documents to share in real time with the I-Corps™ teams members taking your class, co-instructors, and teaching assistants. Instructions for this tool is included on the first sheet of the excel workbook.

    Key Learnings: Teaching team comments during presentations Download

Class Lectures

Steve Blank's class lecture PowerPoints are available here. Click the links below to download:

  • Lecture 0: Introduction to the Class Download
  • Lecture 1: Business Models and Customer Development Download
  • Lecture 2: Value Proposition Download
  • Lecture 3: Customers/Users/Payers Download
  • Lecture 4: Distribution Channels Download
  • Lecture 5: Customer Relationships Download
  • Lecture 6: Revenue Streams Download
  • Lecture 7: Partners Download
  • Lecture 8: Resources Download
  • Workshop: Mentor Tutorial Download

Business Canvas Development Tools

I-Corps teams are asked to come to the I-Corps course having already completed a business canvas. The business canvas model and a video introducing the model are available here. The video features Alexander Osterwalder, co-author of Business Model Generation, who created it.

Download the business canvas model PowerPoint.

View the video below - or click the 'YouTube' button to view full-size.

Textbooks and Supplemental Readings

There are two texts for the I-Corps™ course: The Startup Owners Manual and Business Model Generation.

There are a number of readings in addition to the two course textbooks, including articles by Steve Blank, Giff Constable and Marc Pincus that are available online.

Master Schedules, Administrative Tools and Additional Resources

View these excellent sources of entrepreneurship videos, materials and ideas for teaching.

Master schedules:

Master Teaching Schedule

Administrative tools:

I-Corps™ Faculty Development Program Workbook, Node Handbook and Teaching Handbook

This workbook is for new faculty in the I-Corps™ Faculty Development Program. It will orient you to the pedagogical process and your role within that process, while at the same time providing you with tools to capture the I-Corps™ course process. The goal of this workbook is to prepare you to teach the I-Corps™ course, building on what you learn and experience in the I-Corps™ Faculty Development Program.

Faculty Development Program Workbook

Node Handbook

Teaching Handbook