Mobile Commerce
This report explores the continued evolution of the online shopper and the impact of the mobile shopper. Download our report today for insights, tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Free download >
Channel Optimization
This ebook focuses on four crucial areas of digital marketing and gives you the knowledge and tools you'll need to support you on your journey to marketing optimization.
Free download >
Path to Purchase
Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality. This ebook gives marketers context and insight into the evolving path to purchase as well as advice on building a strategy to better shape their marketing efforts. Free download >
Advertising ROI
Ad Impact quantifies the lift achieved by online advertising. Marketers, publishers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI and separate winning strategies from ineffective strategies. All data and analyses are presented in a concise, easy-to-read and easy-to-share format. Learn more >
Competitive Benchmarking
Online Channel Effectiveness (OCE) allows brands and websites to develop online growth and channel strategies that guide consumers towards deeper online marketing interactions. OCE enables marketers to reverse-engineer their competitors' online performance to optimize their own online marketing, sales, service and loyalty programs. Learn more >
Campaign Optimization
Through a real-time dashboard, agencies and advertisers can address, in-flight, how a campaign is reaching and impacting the audiences they care about most and optimize the delivery of visible ads to a specific audience, creating behaviors and attitudes that drive purchase intent. Learn more >
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