About the Author Omar Aktar As an analyst and the research director for Altimeter, Omar publishes research that helps companies thrive Research Director and on digital disruption. His areas of focus include content strategy, digital marketing excellence and marketing Senior Analyst technology. These research reports include industry benchmarks, maturity models, guides for developing prophet.com/omar/ strategies, and frameworks for evaluating people, processes and tools. As a consultant, Omar has advised leading brands on how to choose marketing technology, build digital systems for marketing, and create digital content strategies. He has also worked with MarTech companies on product evaluation and competitive analysis. Omar holds a masters degree in journalism from Columbia University and was formerly the editor-in-chief of the digital marketing blog The Hub Comms. He was also a writer for Direct Marketing News, PRWeek, Fortune, and The Brooklyn Ink. About Altimeter, How to Work With Us a Prophet company Altimeter research is applied and brought to life in our client engagements. We help organizations understand and take advantage of digital disruption. There are several ways Altimeter can help you with your business initiatives: Altimeter is a research and consulting firm Strategy Consulting owned by Prophet that helps companies Altimeter creates strategies and plans to help companies act on business and technology trends, including understand and act on technology disruption. ethical and strategic data use and communications. Our team of analysts and consultants work with global We give business leaders the insight and organizations on needs assessments, strategy roadmaps, and pragmatic recommendations to address confidence to help their companies thrive in a range of strategic challenges and opportunities. the face of disruption. In addition to publishing Education and Workshops research, Altimeter analysts speak and provide strategy consulting on trends in leadership, Engage an Altimeter speaker to help make the business case to executives or digital transformation, social business, data arm practitioners with new knowledge and skills. disruption, and content marketing strategy. Advisory Learn more at prophet.com/altimeter. Retain Altimeter for ongoing research-based advisory: Conduct an ad-hoc session to address an immediate challenge or gain deeper access to research and strategy counsel. To learn more about Altimeter’s offerings, contact [email protected]. 30