Table of Contents 03 Executive Summary 25 Key Research Insights 04 What is an agile content system? 29 Methodology, Open Research, Permission, and Disclaimer 06 Goals and Metrics 30 About the Author and About Altimeter, a Prophet company 10 Organization and Governance 30 How to Work With us 14 Content Creation and Personalization 20 Content Storage and Management 22 Content Quality and Compliance 2