after 10:00, and peaked at around 22:00; users of e-commerce Apps preferred to shop online at 12:00 and 20:00; and the number of comprehensive information Apps users reading news was on the rise during the period from 6:00 to 10:00. Distribution of Utilization Period of Five Apps 10% online streaming 8% comprehensive e- commerce 6% comprehensive information 4% instant messaging 2% Weibo 0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5 instant messaging online streaming Weibo comprehensive e-commerce comprehensive information Source:QuestMobile 2016.12 16 Figure 50 Distribution of Utilization Period of Five Apps 16 Distribution of utilization period: the period distribution of utilization duration of Apps in all fields. For example, if a user uses an instant messaging application for 15 minutes during the period from 6 o’clock to 7 o’clock, then 52 the duration of using the application is 4 hours throughout the whole day. The calculation method is 0.25/4. The 39th Statistical Report on Internet Development in China
Statistical Report on Internet Development in China Page 61 Page 63