donations by improving the convenience of the public attending public welfare, but also makes public welfare projects which need to be funded more diversified. These projects include traditional ones covering poverty alleviation, medical care and education, and new ones covering environmental protection, culture, art and agriculture, allowing the public to have more donation choices and attracting different groups to take part in charitable donations. Moreover, the new model of online philanthropy can receive small donations, which lower the threshold of public donations and effectively promote the public welfare. Second, it boosts the spreading of public welfare philosophy and the development of public welfare culture. From the “Free Lunch” to the “Ice Bucket Challenge” fundraising, a range of successful public welfare activities utilizing new fundraising model show the advantage of mobile Internet in communication, which timely delivers charitable information to netizens, subtly raises netizens’ awareness of philanthropy and promotes the development of social charity culture. Third, it makes charitable organizations more efficient, transparent and sustainable. The new mode of charitable fundraising featuring the “Internet +” presents higher requirements for project quality and information disclosure, requiring the fundraising party to explain details of public welfare projects including purposes, significance, goals, budget, management, etc. This prompts the public welfare industry to work hard to improve its capabilities in project development and information release. 86 The 39th Statistical Report on Internet Development in China