Proportion of Mobile Marketing Channels Used by Companies in 2015 0% 20% 40% 60% 80% 75.3% WeChat 75.5% mobile official website for 52.7% 54.0% companies 46.2% mobile search 50.0% 41.4% mobile social networking 40.8% 31.0% offcial Apps for enterprises 33.9% mobile e-commerce 27.1% 32.6% website 14.9% mobile advertising alliance 19.5% 2.9% others 4.1% 2015 2016 Source： Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure 24 Use of Mobile Marketing Channels by Companies in 2015 (II) Understanding and Application of Cloud Computing, the Internet of Things and Big Data The survey shows that cloud computing, the Internet of things, and big data are known by 57.9%, 53.4% and 52.1% of interviewed enterprises, the same level with that in 2015. Understanding of New Technologies in Companies 0% 15% 30% 45% 60% 75% cloud 58.0% computing 57.9% 52.7% big data 53.4% Internet of 51.9% things 52.1% 2015 2016 Source： Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure 25 Understanding of New Technologies in Companies The proportion of companies adopting or planning to adopt technologies of cloud computing, the Internet of Things and big data has neared or exceeded 20%, representing an obvious increase compared with 2015. In 2016, the nationwide innovative atmosphere took shape which benefited from government encouragement and gained policy support in the development and application of 2929 The 39th Statistical Report on Internet Development in China