CHAPTER V INTERNET APPLICATION IN ENTERPRISE TRANSFORMATION ............................................................................ 28 I. UNDERSTANDING AND ADOPTION OF CREATIVE TECHNOLOGIES AND MODES ................................. 28 (I) Marketing via Mobile Internet .................................................................................................. 28 (II) Understanding and Application of Cloud Computing, the Internet of Things and Big Data ... 29 (III) Understanding and Undertaking of Creative Services and Smart Manufacturing .................. 30 II. THE INTEGRATION OF INTERNET PLANNING AND CORPORATE STRATEGY ....................................... 32 III. COMPANIES’ RECOGNITION FOR THE INTERNET'S ROLE ................................................................. 33 CHAPTER VI THE OVERVIEW OF LISTED INTERNET ENTERPRISE SCALE........................................................................... 35 PERSONAL APPLICATION ................................................................ 37 CHAPTER VII THE SIZE AND STRUCTURE OF INTERNET USERS ...................................................................................................... 39 I. THE SIZE OF INTERNET USERS ......................................................................................................... 39 (I) Overall Size of Internet Users ................................................................................................... 39 (II) Size of Mobile Internet Users .................................................................................................. 40 (III) Size of Internet Users in Provinces ......................................................................................... 41 (IV) Size of Rural Internet Users ................................................................................................... 43 (V) Analysis of Non-Internet Users’ Status Quo ........................................................................ 44 II. THE STRUCTURE OF INTERNET USERS ............................................................................................ 45 (I) Gender Structure ....................................................................................................................... 45 (II) Age Structure ........................................................................................................................... 46 (III) Education Structure ................................................................................................................ 46 (IV) Occupational Structure ........................................................................................................... 47 (V) Income Structure...................................................................................................................... 48 CHAPTER VIII INTERNET ACCESS ENVIRONMENT ................ 50 I. INTERNET ACCESS DEVICES ............................................................................................................. 50 II. VENUES OF INTERNET ACCESS ........................................................................................................ 50 III. ONLINE DURATION ........................................................................................................................ 51 CHAPTER IX THE DEVELOPMENT OF PERSONAL INTERNET II APPLICATIONS ..................................................................................... 53 The 39th Statistical Report on Internet Development in China