Proportion of Companies Engaged in Online Sales 2011-2016 50% 40% 45.3% 30% 32.6% 20% 26.0% 25.3% 23.5% 24.7% 10% 0% 2011 2012 2013 2014 2015 2016 Source: Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure 15 Proportion of Companies Engaged in Online Sales 2011-2016 The enterprises that carried out online procurement had accounted for 45.6% of Chinese enterprises by December 2016. Thanks to the development of emerging enterprise service market featuring the Internet finance and cloud services, the e-commerce platform serving the procurement is turning itself into a collaborative supply-chain service platform based on information flow, capital flow and logistics which makes online procurement more convenient and safer. Proportion of Companies Engaged in Online Procurement 2011-2016 50% 40% 45.6% 30% 31.5% 20% 27.0% 26.5% 26.8% 22.8% 10% 0% 2011 2012 2013 2014 2015 2016 Source: Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure 16 Proportion of Companies Engaged in Online Procurement 2011-2016 As of December 2016, 38.7% of companies had launched Internet-based marketing 2323 The 39th Statistical Report on Internet Development in China
Statistical Report on Internet Development in China Page 32 Page 34