Internet access cost and spur the demand of non-netizens for the Internet. According to the survey, of non-netizens being willing to access the Internet, 25.8% do so because of free Internet training, 23.6% reduced Internet charge and 23.2% free accessible Internet devices; of non-netizens choosing to access the Internet for their demands, 25.3% do so in order to communicate with others, 19.9% increase their incomes and 17.6% do online shopping. Contributing Factors of Non-Internet Users Accessing the Internet 0% 10% 20% 30% free online training and guidance 25.8% 23.6% declined Internet charge providing barrier free Internet devices 23.2% convenient communication between you and 25.3% your families or relatives help increase your income,such as selling 19.9% farm produce a convenient way that you purchase products 17.6% Source: Statistical Survey on Internet Development in China 2016.12 Figure 41 Contributing Factors of Non-Internet Users Accessing the Internet II. The Structure of Internet Users (I) Gender Structure Up to December 2016, the male-to-female ratio was 52.4:47.6 among Chinese Internet users and as of the end of 2015 the male-to-female ratio was 51.2:48.8 in the total population of China, which shows that Chinese netizens’ gender structure is gradually close to the sex ratio of the total population. The 39th Statistical Report on Internet Development in China 4545
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