Chapter V Internet Application in Enterprise Transformation I. Understanding and Adoption of Creative Technologies and Modes (I) Marketing via Mobile Internet Among companies with the experience in e-marketing, 83.3% did so via mobile Internet (of whom 67.8% paid to promote), while 46.0% did so in 2015. As more consumers choose mobile Internet, mobile traffic is growing at a high rate. After a period of exploration, products designed to be promoted via mobile Internet are maturing and recognized by corporate clients. Predictably, in a short time ahead, the utilization ratio of marketing via mobile Internet will be close to that via the entire Internet, with market size growing rapidly. Marketing via Mobile Internet by Enterprises no idea having used 0.1% charging ones none 19.6% 16.6% having used free ones having used both 15.5% free and charging ones 48.2% Source： Statistical Survey on Internet Application in Chinese Enterprises 2016.12 Figure 23 Marketing via Mobile Internet by Enterprises Among all kinds of mobile marketing tools, WeChat is the favorite of companies, used by 75.5% of them. Despite little change in the channels of companies marketing via mobile Internet compared with 2015, corporate clients are turning to the mobile marketing market, which is seen 28 from breakthroughs in the proportion of mobile revenue published by large Internet companies. The 39th Statistical Report on Internet Development in China