SUPERIOR ESSEX BRAND GUIDELINES | 14 REV 03.22/VER 4.0 TYPOGRAPHY GOTHAM Primary typeface for: • Advertisements • Brochures/Flyers • Tradeshow Graphics When working with vendors to produce marketing materials, it is important to specify the correct typeface. It is important to consistently use the proper typeface to protect the integrity of our brand. AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM LIGHT AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM BOOK AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM MEDIUM AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM NARROW LIGHT AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM NARROW BOOK AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890$%&(,.;:#!?) GOTHAM NARROW MEDIUM