1+1=3 A good one pager can quickly take on a life of its own. Something magical happens. My thoughts make sense and I have more clarity than I did before. I understand a subject better and I become more connected to a topic that I previously didn’t knowmuchabout. The laws of math seem to go out of the window and 1+1 no longer equals 3. 1+1=2? That’s the grind. That happens every day and doesn’t inspire anyone. Get a pad. One. Grab your pencils. One. And you write a document. Two. Decks and documentsdon’tinspire anyone. But something else happens whenyoucraftagoodonepager. Giving yourself time to think with your pen often creates the environment where 1+1=3. You find yourself hit by inspiration, interesting ideas and visions you’ve not had before. Numbers turn into narratives. Presentations turn into performances. That’s the magical power of a good one pager and you can’t explain it. You have to do it and experience it for yourself. 1+1=3 is the essential equation of art. It’s also the essential equation of love. It’s what happens when a great band, a good orchestra or a group of dancers get together to create their art. Things take on a life of their own. I’ve stumbled across all kinds of interesting ideas via my one pagers and as you can see from a few of these images, some of them have evolved into keynotes, pitches, presentations and learning programmes.