27 The WE Brands in Motion report is a worldwide study of how perceptions shift over time, conducted by WE and YouGov. Now in its sixth year, Brands in Motion has surveyed 100,000+ consumers and business decision-makers about their attitudes regarding: Expectations for brand actions and investments Forces affecting the market on a macro level Expectations for purpose initiatives YouGov conducted the Brands in Motion online quantitative study, surveying 11,485 people in seven markets. In the master Brands in Motion study, participants were placed into one of three respondent types: General Consumers: 7,194 Enterprise Tech BDM: 2,137 Prescription Health: 2,154 This Brands in Motion white paper is an analysis of one segment of this group, the 7,194 General Consumers in these seven markets. Australia: 1,044 Germany: 1,035 India: 1,040 Singapore: 1,040 South Africa: 1,002 United Kingdom: 1,027 United States: 1,006 This whitepaper also contains data from WE’s April 2022 report, “Making Net Zero Net Positive for Everyone.” Appendix Brands in Motion Methodology