Nearly every day, we hear another CEO declare another company’s purpose commitment—a plan, for instance, to reduce the business’s carbon footprint, support employee well-being, foster more diversity, equity and inclusion. But where does it go from there? WE’s findings show that CEOs and other C-suite executives have an opportunity to lead by example by keeping stakeholders in the loop. WE asked people to rank the actions CEOs should take to prove they will deliver on those purpose commitments. By a significant margin, people called for transparency. The Transparent CEO Which actions go furthest to convince you that a CEO will carry through with a values-led commitment?* 18 Provide transparency on progress toward the commitment to employees and customers Bring in external, objective experts to verify the achievement of this commitmen t The CEO answering public questions about progress toward this commitment at regular interval s Updating media about progress toward the commitment at regular interval s Detail the personal actions the CEO is taking to achieve this commitment 49% 50 % 56% 62 % 80 % *Survey respondents were asked to rank up to three.