9 Just Transition: A People-Centered Approach At a time when tackling complex environmental and sustainability problems is crucial for all companies, it’s easy for the message to get lost in a sea of numbers. Audiences reveal that they want brands to take people-centered approaches that make a real difference in the lives of their stakeholders—from employees and customers to the people in the communities where companies operate. That means ensuring that the move to a more sustainable economy is fair to everyone— that it is a “just transition.” People want companies to fortify their long-term promises with clear evidence that shows how they are helping people today. For example, by helping people cope with the demands of our fast-moving world by offering skills training for a changing economy and infrastructure solutions for a changing climate. To learn more about just transition, read our recent research report, “Making Net Zero Net Positive for Everyone.”