7 Help in Hard Times During difficult economic times, people expect brands to look out for their employees and help people find a path to a better income. The top areas for brands to prioritize amid economic constraints*: *Survey respondents were asked to choose up to five priorities. 7 36% 40% 47 % 57 % 59 % Em ploy ee w ell-bein g Prov iding in co me and emplo yment opportunitie s Acce ss t o health c are servic es Climate chan ge and sustainability Ed ucation opportunitie s