128 The main cause for disappointment in and for criticism of television is the failure on the part of its critics to view it as a totally new technology which demands different sensory responses. These critics insist on regarding television as merely a degraded form of print technology. Critics of tele­ vision have failed to realize that the motion pic­ tures they are lionizing—such as "The Knack," "Hard Day's Night," "What's New Pussycat?"­ would prove unacceptable as mass audience films if the audience had not been preconditioned by television commercials to abrupt zooms, elliptical editing, no story lines, flash cuts. " When you consider television's awesome power to educate, aren't you thankful it doesn't?" Drawing by Donald Reilly; © 1965 The New Yorker Magazine, Inc.