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The poet, the artist, the sleuth —whoever sharpens our perception tends to be antisocial; rarely "well­ adjusted," he cannot go along with currents and trends. A strange bond often exists among anti­ social types in their power to see environments as they really are. This need to interface, to con­ front environments with a certain antisocial power, is manifest in the famous story, "The Emperor's New Clothes." "Well­adjusted" courtiers, having vested interests, saw the Emperor as beautifully appointed. The "antisocial" brat, unaccustomed to the old environment, clearly saw that the Emperor "ain't got nothin' on." The new environment was clearly visible to him.

The Medium Is The Massage - Marshall McLuhan - Page 49 The Medium Is The Massage - Marshall McLuhan Page 48 Page 50